Thursday, May 31, 2007

Your Guide For Blog Marketing, How To Use Blogs To Make Money Online

Blogs also known as web logs are the latest thing on the internet. With there being so many blogs out there in cyber world, how do you make yours known and get people to read it. How do you have the most often read blog on the market that you are promoting? Because there are so many people that are trying to all accomplish the same thing, how are you going to stand out?

There are several things that you can do to make your blog marketing a success, and we are going to cover some of them right here. The first thing that you should know is that you should have your blog URL pointing to your market. For example, if you are trying to promote and sell sunglasses from your blog, you want your URL to say sunglasses.YourBlogWebsite.com. Doing so will give you an extra advantage.

The next step would be to customize your blog. Rather than having the same old blog interface like everyone else has, make your unique and interesting to look at. This will also help anyone from getting your blog confused with others that look just like it. There are so many types of blog software on the market that having your own look should not be that difficult to accomplish.

Keyword research is another very important part of blog marketing. If you are not using the keywords that people search on, then chances are no one is going to find your blog. Have a variety of keywords in your blog as well. Not just the same one over and over. Not everyone just uses the term 'sunglasses' when they are searching for shades to keep the sun out of their eyes. Keyword research is an important factor to remember.

Using SEO on your blog, which stands for search engine optimization is a great idea as well. SEO will help get your blog out there and read, and will also help you get a better ranking with Google. Being as high as you can be in the Google search engine results is something that you want.

Find other sites and blogs that are in the same market as yours, but not in direct competition with you to exchange links with. This will help you out a lot as well, especially if you can get some good exchanges with high authority sites. The higher the page rank of your link exchange, the better for your blog.

Many people do not realize this, but having a different title tag in the HTML code on each page makes a big difference. If you have given the first page on your blog the title of 'sunglasses', you need to be sure that none of your other pages are named this. Doing so will make Google think that you are spamming that keyword, and that will result in them punishing your blog URL.

Once you have done your keyword research, you will want to write content based on the research you have done. Using one or two keywords, make entries into your blog using the keywords will make it easy for your blog to be indexed under those terms. That will also result in people searching on those particular terms able to find your blog.

Pinging your blog frequently is another good way to get your blog seen. Every time that you update it, use the ping tools to ping it. This will let all of the blog directories know that you have added something new to your blog. This also brings you in some more traffic.

Blog marketing is pretty much the same as website marketing. However, if you have never had a website, and are not familiar with marketing these great tips will help you get started. Be sure that you put new entries into your blog on a regular basis as well. This will help keep you up to date and current and also will keep your readers coming back for more.

Saturday, May 26, 2007

What It Takes For Successful Blogging?

Blogging is a relatively new phenomenon, and when some people started it in earnest some 5 years back, perhaps there was no inkling in their mind that their blogs might turn up fabulous amount of money in just 2 to 3 years time.

Of all the motivations money is the best lure. So when early bloggers reported substantial earnings from blogs, one could see heavy rush among later blog-entrants like me to own one.

The rush has now become a torrent. Technorati CEO, David Sifry in his April 5 article (http://www.sifry.com/alerts/archives/000493.html) says that about 120,000 weblogs are adding everyday, which is nearly 1.4 blogs every second every day. Number of posts hovers around 1.5 million per day, or 17 posts per second.

However, to make money is not the only reason why blogs are so popular. It may be a strong motive, but perhaps the main reason behind blog-explosion is the ease of starting one. To be true, hosted blog – for example in Blogger, TypePad or Wordpress among others – can get going under half an hour.

With interest to succeed blogging steadily on the rise, it's no wonder that Chitika's initiative to publish 30 articles from 30 famous bloggers over 30 days from April 1 to 30 has evoked a lot of interest. The articles have been compiled in a free ebook, titled 'Deep Secrets Of Successful Blogging' [http://www.chitika.com/crm/BlogBash.pdf].

If anything, the ebook is an excellent reading. It is a kaleidoscope of what the bloggers feel as the most determining factors for successful blogging. There is good value to be had from the ebook, and it offers a rare insight on what goes to make a blog a success.

Since choosing content writing as a profession, I've advocated how websites, and indeed blogs, can climb the ladder to higher visibility with lots of fresh contents.

Looking at the various posts in the ebook, I believe there is good reason to consider contents as the main source of providing stickiness to a blog.

At the same time what needs to be stressed is that the blog posts need be mildly suggestive instead of forcing issues. This means a blog writer has to polish his writing style so that it doesn't seem too educative or harsh to the readers.

I have no hesitation to admit that this is a valuable lesson for me because for long I believed that writings ought to be rather pushy, almost assuming the tone of that of a stern teacher.

Since I want my readers to genuinely benefit from my blog so that they feel like coming back often, I cannot afford a writing that puts them off. Because, in reality, however compelling the reason is, no reader wants to be 'lectured'.

Some opinions in the ebook are quite helpful. I've pieced together some selected great insights of about 10 bloggers in this article, Learning The Tricks Of Successful Blogging.

My selection includes those of Liew Cheon Fong, Chris Pirillo, The Manolo, David Ponce, Joel Comm, Neil Patel, Aaron Wall, Daniel Scocco, Lee Odden, Darren Rowse and Keith Dsouza.

All in all, Chitika's ebook can serve as a good reference point for new bloggers and old hands alike. The disparate views of 30 odd blog veterans merge at one point: How can you too become successful in blogging?

Monday, May 21, 2007

4 Powerful Steps To Turn Blogging Into A Home Business

If you like writing, you are sitting on a goldmine and probably have no idea.

Starting a blog is fast, free and can launch a home based business you never thought possible. Use the following four techniques and watch your blog earn it's keep.

1. Pick a topic


Register with an affiliate site like Clickbank. Find a group of products that fit a topic you would love to write about. Ask yourself if you could confidently write about this topic daily (even just a little).

2. Pick a good blog name


Do some keyword research before registering your blog name. Using a site like Overture find a commonly searched keyword phrase based around your topic. Register your blog using this keyword phrase. This instantly gives your site extra potential.

3. Start writing


What to write about? Anything related to the topic. Just remember to weave affiliate links within the body of your text. Make your writing style as animated as possible. Don't worry too much about spelling and grammar. You can even write reviews on the products you selected to promote.

4. Promote


The best way to promote your blog? Just keep writing. The more you write the more likely it is that your blog will be found using organic (read: free and qualified) search methods. When your blog is found in free search engine results people trust you a whole lot more.

You can, of course, drive traffic to your blog using pay-per-click advertising, like Google AdWords. If you do this be prepared to monitor the results, along with sales conversions.

Start now and move one step closer to the dream of home business ownership.