Monday, September 1, 2008

Verizon, Rhapsody team up on mobile music - NetworkWorld.com

Rhapsody America, the joint online music service of RealNetworks and MTV Networks, on Monday began selling songs from all
major labels in the MP3 formatting and launched its mobile music service with Verizon Wireless.

Rhapsody United States will sell songs from all four chief music labels and many mugwumps as MP3 data files not protected by DRM (digital
rights management) technology, Real Number said on Monday. Buyers will be able to download the songs into Rhapsody, RealPlayer and
Apple's iTunes and set them on any MP3 player, including an iPod. Don't Miss!

In addition, Rhapsody United States put up respective new channels for determination and purchasing music through its service, including Yahoo
Music, MTV land land sites such as as MTV.com and CMT.com, and iLike, which is accessible through major social-networking sites. From MTV's
land sites and Yokel Music, people will be able to seek out songs by hearing to the full path and seamlessly travel on to purchase the
MP3 data file from Rhapsody, the company said. Most songs will be US$0.99 and most record albums will be $9.99.

Rhapsody, which was started by Real, made its name with a subscription service that gave clients entree to a big library
of songs on their PCs via a monthly fee. But it have had a difficult clip competing against Apple's iTunes, a shop where users
purchase person songs and albums. The songs clients acquire from Rhapsody via subscription are still protected by DRM. Related Content

Real and MTV announced their partnership last August in a command to break vie against Apple. The sole trade with Verizon
Radio was announced at that clip but took respective calendar months to finish because of the complexness of the task, Rhapsody America's
displacement to MP3 that was happening at the same time, and the desire to acquire the service right from the start, said Toilet Harrobin,
senior frailty president of digital mass media and selling at Verizon.

The service with Verizon Wireless, called VCast Music with Rhapsody, will allow endorsers easily travel songs and playlists
from the Rhapsody subscription library onto choice mobile phones, where they can be enjoyed until the user calls off the subscription,
said Erectile Dysfunction Ruth, manager of digital music at Verizon. If the service is cancelled, the phone's music participant will no longer play
them. The songs can be shared on as many as three Rhapsody-compatible phones or players. There will also be options for users
of the compatible telephones to purchase songs or simply utilize the software system to pull off songs from their ain CDs that they set on their
phones. 1

The IDG News Service is a Network World affiliate.

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